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Coty  ––


Concepting — Art Direction — Digital — E-Comms — Print

Client: Wella — Sebastian — OPI — Kadus
Role: Lead Graphic Designer
Agency: Coty


I spearheaded the evolution of the Colour Fresh Create and EIMI brand identities across various media channels, including emails, blogs, CRM platforms, and web banners, ensuring seamless integration and impactful presence. I meticulously crafted a range of marketing materials and point-of-sale (POS) displays tailored to showcase Sebastian's collection, thus amplifying brand visibility within retail settings. Furthermore, I revamped OPI's landing page to boost user engagement, drive conversion rates, and deliver an exceptional online journey in line with the brand's ethos of innovation, quality, and sophistication. I also oversaw the design and production of in-store POS assets for Kadus, such as A2 window posters, A3 in-store posters, shelf strips, wobblers, and A5 leaflets.

CFC_PINK HAIR Phone-v2_edited.jpg
CFC_BLUE HAIR Phone-v2_edited.jpg
SEB Mockup showcase_edited.jpg
SEB Branding_DL Mockup01_edited.jpg
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