Overview

I modernised the logo for Backflip Gymnastics to resonate with its evolving identity and appeal to its target demographic in a contemporary context while staying true to its core values. Additionally, I developed a mobile application tailored to the specific needs of gymnasts, coaches, and parents, providing a comprehensive platform for training, skill development, communication, and community involvement, thereby enhancing the overall gymnastics experience. To bolster brand awareness, I created bespoke social media assets.